Lisa Soeter

This phase focuses on analyzing te found signals. It is about clustering the signals and finding some pattern in them. After finding the things that brings the signals together, they form a possible trend.

 

It can be a trend on different levels. The quality depends on the coolness, newness and future growth potential of the signals. When you find such a thing, you have to figure out what it means. You ask yourselfe questions like: why is it here, why is it here right now, why do people want it, who caused it to be there, when will it be attractive for the mass.

 

This phase is about finding new trends, analyse them and find evedence of it's existance.